TECH·CHEF

Martin Laufer · Lienz, East Tyrol

From the kitchen
to the C-level.

I trained as a chef in a Michelin-starred kitchen, spent eight years at AIDA Cruises, led Global GTM Operations at Lightspeed (NYSE) and am COO at SIDES today. With Tech Chef I help businesses set up their processes, systems and teams so they work day to day.

Martin Laufer

My work

Operations that hold up day to day.

I work hands-on, not with slide decks. On site in East Tyrol and Carinthia, or remotely across the DACH region.

Processes

Analyse and automate workflows, from onboarding to billing. The goal is systems that run without me.

Systems & tools

Select and implement software and manage vendors. I know the vendor side from the inside.

Go-to-Market

Build or fix sales ops, revenue ops and CRM architecture. Salesforce, Zuora, Netsuite.

AI in daily work

AI tools that fit existing workflows and that your team runs on its own afterwards.

Examples

What I have built.

Gastrofix · 2018 to 2020

Operations through to exit

As VP Operations, built the operations team and led more than 35 people through to the acquisition by Lightspeed in 2020.

Lightspeed Commerce · 2020 to 2024

Integration after the acquisition

Led the Gastrofix brand sunset and the integration of all operational roles. Then, as Senior Director Global GTM Operations, led 50 to 60 people across APAC, NOAM and EMEA.

Lightspeed Commerce · Europe

In-house hardware warehouse

Set up an in-house warehouse for POS and payment hardware worth around USD 5M, so customers in Europe got their hardware faster. Worked closely with distributors across APAC, NOAM and EMEA.

AIDA Cruises · 2010 to 2018

From the galley to management

Eight years from executive chef to F&B management. Along the way, helped design outlets and revenue centres for new ships.

Contact

Let's talk.

Send me a short note about what you need. I will get back to you personally.

Contact me
martin.laufer@tech-chef.at